Beverly Hills, California – Today A Squared Elxsi Entertainment LLC (A2E2), a joint venture between A Squared Entertainment and Tata Elxsi Ltd, have appointed Paul Robinson as President, A Squared Elxsi International.

The former KidsCo CEO and Co-Founder, and Walt Disney Company Senior Vice President of International Television, will establish a new London office with the responsibility for content distribution in all formats, content acquisitions, consumer products and the continued international expansion of the company.

Robinson joins a seasoned team of executives including Co-Presidents Andy and Amy Heyward, COO Greg Payne and CFO Harish Seth. A2E2 is focused on producing transmedia original entertainment, acquiring new properties that embrace today’s digital distribution opportunities.