Beverly Hills, California – Today A Squared Elxsi Entertainment LLC (A2E2), a joint venture between A Squared Entertainment and Tata Elxsi Ltd, have appointed Paul Robinson as President, A Squared Elxsi International.
The former KidsCo CEO and Co-Founder, and Walt Disney Company Senior Vice President of International Television, will establish a new London office with the responsibility for content distribution in all formats, content acquisitions, consumer products and the continued international expansion of the company.
Robinson joins a seasoned team of executives including Co-Presidents Andy and Amy Heyward, COO Greg Payne and CFO Harish Seth. A2E2 is focused on producing transmedia original entertainment, acquiring new properties that embrace today’s digital distribution opportunities.
Robinson has more than 15 years of experience as an executive in the worldwide kids television market. He was most recently responsible for creating and building KidsCo, the global TV network for kids that expanded into nearly 100 territories in 18 languages.