Singapore – A cross-platform 360-degree approach is increasingly the key to effective marketing for today’s companies.

On the first day of the Asia Pacific ICT Summit (APICTS) 2012, Nic Hall, Head of Practice Areas, TNS Singapore, shared such insights on the best digital strategies to engage consumers during the session, “Everyone’s Human: The Truth About Online Consumers”.

Hall said that utilizing both traditional and new media platforms creates synergy, allowing companies to ensure their digital presence is known. He added that as such, TV remains an important tool for entities to reach out to people in the digital age because the medium can be tapped to promote websites, social media accounts and mobile apps directly. More personalised engagement can then occur online.

Jointly organised by MediaCorp VizPro International and Singapore infocomm Technology Federation (SiTF), the APICTS 2012 revolves around the theme “Success with Digital Engagement”. It is held over two days at Marina Bay Sands from 13 to 14 March.