Hong Kong and Sydney – Bloomberg Television has announced a major investment in a separate, dedicated feed that will be customised for audiences in Australia.  The new offering, available in June, will provide advertisers the ability to localise insertions to reach this key business market.

Bloomberg Television is the most widely distributed business news service in Australia with more than 2.6 million households. Bloomberg Television is available on Pay-TV platforms Austar, Foxtel, Fetch TV, Neighborhood Cable and Transact, and TPG.
 
Gary Groenheim, Bloomberg Television’s Commercial Director for the Asia-Pacific region, said, “Our Australian feed will help us better serve our growing roster of advertising clients and open up opportunities for customized programming initiatives to build greater affinity with the local audience.”