Hong Kong – Celestial Tiger Entertainment (CTE) today announced several content licensing deals for VOD rights with multiple online platforms in China, including iQIYI, Sohu, YOU On Demand and Youku.
The deals encompass feature films and television content from the Lionsgate library, and will enable CTE to further penetrate China’s booming 2 billion-plus RMB VOD market.
CTE also noted that there is a growing need for copyrighted content in the intensely competitive Chinese online video market, which is poised for continued growth after a 170 per cent increase in 2010 over the previous year.