Children Guide October 2012

Guide to Pre-School & Children’s Programming

• Disney XD powers into Asia

  Disney XD made its Asian debut on Astro Malaysia on September 15, 2012. TV ASIA Plus speaks to The Walt Disney Company Southeast Asia’s Natasha Malhotra and previews the new TV home for Marvel superheroes.... Read More

• BabyTV, TV for Tots

  Not many channels can claim the youngest audience base ever, or the privilege of being noticed (and eventually acquired) by FOX International Channels. Kelvin Ong and Adrian Lim speak to BabyTV’s Maya Talit on the success of the preschool brand.... Read More

• New Discovery Kids on the block

  Available in Latin America since the mid-1990s, Discovery Kids launched in Asia earlier this April in India, the Philippines, Indonesia, and most recently, Singapore. Kelvin Ong speaks to Discovery Kids’ Kevin Dickie on crossing the six-month mark for Discovery Network Asia-Pacific’s latest venture into the children’s programming space, and what goals the channel has set for itself.... Read More

• Toonami and Cartoonito, It’s TOON time in Asia

  Come 2013, Turner’s launching not one, but TWO kids channels in Asia. Adrian Lim speaks to Sunny Saha on how the two launches will complement Turner’s existing kids space that is Cartoon Network.... Read More

• What’s Trending in Kids’ TV?

  In a new research report, Eurodata TV Worldwide/MIPTV-MIPCOM highlights some of the latest trends in kids’ TV programming, and how broadcasters and producers should address the changing landscape when it comes to new preferences and expectations, and consumption habits of the younger and newer generation of audiences, to maintain their significant share of this rapidly intensifying market.... Read More

• Rides, Slides and Flights

  It takes more than just a strong kids TV series to captivate the attention of the young ones. Kelvin Ong finds out how broadcasters are capitalising on memorable characters and driving merchandising and licensing opportunities beyond broadcast.... Read More

• It’s in the way it moves

  The surge of 3D animation in the market, particularly in children’s programming, had TV ASIA Plus wondering if this would lead to the decline of 2D animation. Melody Uy finds out what the pains and gains of 3D style mean from the perspective of animators and producers.... Read More

• What do buyers want?

  BBC Worldwide’s Nathan Waddington, Children’s Genre Manager, Sales & Distribution, shares his MIPCOM programming slate and tells us what trends are popular in children’s programming.... Read More