New York – The Mobile Marketing Association (MMA), today announced the release of the Mobile Application Privacy Policy, the first document of its kind that addresses the core privacy issues and data processes of many mobile applications, for public comment. “These new privacy policy guidelines fill an urgent need for all companies doing business in the mobile marketing industry. The guidelines are intended to provide ways to give the mobile application developer with clear and transparent policy language that can be quickly and completely understood by the consumer,” said MMA Global CEO Greg Stuart. Media companies, marketers, app developers and technology enablers are encouraged to read the proposed guidelines and submit comments on the MMA website: The MMA Mobile Application Privacy Policy was created in response to the massive upsurge in mobile app popularity among smartphone users. As of June 2011, more than 425,000 individual apps were available via the Apple App Store and more than 200,000 were available for Android devices.