MIPTV has been and gone and despite relatively high numbers – Reed Midem estimated close to 11,500 people fl ocked to the Palais during the four-day event – on the ground it looked a tad quiet. Some stands appeared skeletal and a number of the major studios, such as Fox, Sony and Warner had a very small contingent, if any. And apart from a few launches; The Borgias, Camelot and Arnold Schwarzenegger entering the 2D realm (if his acting skills hadn’t already) via The Governator, a lot of the stock on show was dusted off from October’s MIPCOM. In stark contrast was the turnout of Asian companies with a record 40 from Malaysia and sizeable fl eets from Singapore, Korea and China making waves with new content and co-productions. Japan also came out in force only weeks after its devastating earthquake – although one broadcaster said it was emotionally taxing fi elding so many enquiries for footage of the quake and the destruction left by the tsunami. It’s not diffi cult to see that this MIPTV was a platform for emerging TV markets and the burgeoning international content business in the Asia-Pacifi c and that can only be good news for us at this end. But is this enough to keep the April event afl oat? As the big boys decide to concentrate on other markets – such as this month’s LA Screenings – will the industry’s buyers and channels see a need to head to the French Riviera twice a year? We’ll only know next April and in the meantime the Asia TV business will continue making inroads. Oh, one last thing, MIPTV 2012 is set to span a weekend next year – gone is the pre-market suntan!