New York – Emmy Award-winning PBS KIDS GO! series, The Electric Company, will re-launch its third season on May 2 with an all new transmedia story, The Adventures of The Electric Company on Prankster Planet. Airing in a new segment at the end of the TV series and a new area of the website, this transmedia story engages and immerses participants in an experience through multiple forms of media, each element making a unique contribution to the story. Produced by Sesame Workshop, The Electric Company uses this formula to transport viewers from the television show to the website and back again, putting kids in the middle of the adventure. The entire transmedia experience includes 12 new two-minute animated segments, 12 multi-level online quests, 60 mini-games, an avatar creator, a rewards system to encourage repeat play and a magazine. In the coming months, there will also be a progress tracker online for parents and teachers to follow kids learning online.