Singapore – DIVA Universal has signed a sponsorship agreement with lifestyle brand Canon. Through this agreement, Canon will be supporting Universal Networks International’s brand new original production – Fairly Legal, which will launch first and exclusively in Asia on DIVA Universal in May. The campaign, which kicked off on March 7 and runs until July 10, will reach DIVA Universal viewers across 21 markets in Asia, particularly Canon’s key markets of Singapore, Malaysia, Thailand, Indonesia and Vietnam. Canon will dedicate strategic television spots and online commitments that include a series of contests to enhance and promote the new IXUS 220 HS camera. Fairly Legal is a new drama that follows the life of Kate Reed (Sarah Shahi, The L Word). Taking on a different approach to the legal system, she plays a larger than life mediator. Although a natural in dispute resolution at work, this is not the case when she is resolving conflicts in her personal life.
Ad – Before Content
Related Articles
- Planet Fungi and Escapade Media join forces to unleash new docu Follow The Rain
- CBC/Radio-Canada announces preliminary coverage plans of host lineup for the Olympic Games Paris 2024
- Comcast takes a big, timely swing at holistic prepaid connectivity with NOW brand launch, says GlobalData
- Keshet International boards ITN Productions’ 2024: 100 Days that Rocked the Royals
- Hitomi partners with ES Broadcast Hire for US rentals
- Anastasia Nyrkovskaya Named Chief Executive Officer of Fortune Media