Singapore – ESPN STAR Sports (ESS) announced that Castrol will continue its association with Castrol Football Crazy as title sponsor for the2010/2011 football season, one of the region’s most popular football entertainment shows. The programme kicked off on 4November and is aired across the region every Thursday at 8.00pm on ESPN. Castrol Football Crazy’s light-hearted and engaging format takes a unique approach from existing ‘serious’ football shows, and allows football fans the opportunity to have fun and express their point of view. In addition to commercials and on-air billboard branding, Castrol will get very specific customized content on the programme, including a weekly ‘Hot Topic’ segment as well as analysis of Castrol’s proprietary ‘Player Rankings’ system.