Singapore – Eurosport announced it has signed an exclusive three-year deal with ESPN STAR Sports to broadcast the Airtel Champions League Twenty20 tournament in Pan-Europe and the United Kingdom. The new rights deal includes rights to broadcast the tournaments on-air and online, with featured matches appearing exclusively on the Eurosport Player, the channel’s online subscription player service. Cricket fans with iPhones and iPads can also access the tournament on the move in the UK via the Eurosport Player application, which simulcasts British Eurosport and Eurosport 2. Said Manu Sawhney, ESPN STAR Sports’ managing director, “We are very pleased to have such an enthusiastic partner in the Eurosport Group, especially with their innovative efforts to showcase this event online in addition to broadcasting it on-air. As the World Championship of top T20 teams from various countries, the Airtel Champions League Twenty20 continues to enjoy a strong following across Europe and we’re committed to further build on that popularity along with the Eurosport Group.” The Champions League Twenty20 made an impressive debut on Eurosport in October 2009 and this year will feature the top T20 teams from Australia, New Zealand, South Africa, India and the West Indies, all playing for a multi-million dollar prize fund. The 2010 edition of the tournament will take place in South Africa from September 10-26 and will feature 23 matches with the tournament format. ESPN STAR Sports is the global television production partner and exclusive commercial rights partner for the Champions League T20 till 2018.
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