CNNGo is going multilingual, rolling out simultaneously in traditional Chinese – www.cnngo.com/hongkong/chinese, simplified Chinese -www.cnngo.com/shanghai/chinese and Japanese – www.cnngo.com/tokyo/jp. This means that visitors to CNNGo’s Shanghai, Tokyo and Hong Kong sections have the choice to read content in English or in the predominant language. The sites build on the success of CNNGo.com and are to bring local flavor in local language through original content written and produced by native insiders in each of the cities. “The local language sites reinforce CNNGo ‘s commitment to providing the ultimate insider guide for Asia’s greatest cities. And with China and Japan being two of the biggest countries in Asia Pacific, it’s in keeping with our strategy to reach more users in these countries in their own language,” said Andrew Demaria, editor-in-chief, CNNGo.com. “We’ll also be showcasing Chinese and Japanese blogs and also giving more voice to Chinese and Japanese-speaking/writing people in these cities – not only on where to go, what to do and see, but also on all the things that give a place its identity and character,” he added. While some of the content in Chinese and Japanese will be taken from the English site, CNNGo has brought on top local language editors for each of the cities to work to differentiate the sites for Hong Kong, Shanghai and Tokyo with material that is not available in English. For Shanghai, ten of the city’s hottest summer superstars from all walks of life in the world of music, sports, film, fashion are put in the spotlight, and from Tokyo, the question is out on who are makes up the city’s Hot List.