Mumbai – Star India has unveiled a refreshed Star Plus with the tagline ‘Rishte Wahi, Soch Nayi (Old relationship, New thinking)’. The channel refresh will feature a new Star Plus logo, the Ruby star, along with programming that reflects ‘Rishte Wahi, Soch Nayi’ – a fresh perspective on life and relationships. The ‘nayi soch’ on Star Plus is manifest in the shows currently on air – the process of change and the brand promise is already coming through, demonstrated in strong characters who reflect the fresh thinking on the channel. The woman of Star Plus brings in ‘nayi soch’ either quietly, staying in the background or leading from the front. All content created on Star Plus will continue to reinforce the brand promise – ‘nayi soch’ – the new perspective on life and relationships. The new logo is a ruby star which beckons viewers to enter the crystal world of Star Plus, making it come alive in their lives. The ruby star is the beating heart of the channel, the heart of India – feminine, strong, full of energy and life. The white hot swoosh, lit from within, represents inner strength and quest for fulfillment. A key component of the Star Plus identity is the colour red. Nothing epitomizes India better than the colour red. Red is the colour of prosperity, optimism, weddings, celebration, hope, desire, purity, passion, love and holiness. The Star Plus logo is the traditional and familiar star emblem infused with a very modern, fresh and energetic expression.