Singapore – ESPN STAR Sports announced the renewal of its partnership with Eurosport Group for the ICC World Twenty20 2010 and the launch of the ‘What is Cricket’ educational campaign. ‘What is Cricket’ aims to build on last year’s efforts to bring the marquee Twenty20 international cricket closer to fans in Europe with 5-min promotional clips that introduces key elements of the sport and what makes the ICC World Twenty20 so exciting to watch to new fans and viewers. The campaign will be telecast across 56 territories across Eurosport Group’s broadcast footprint. ESPN STAR Sports and Eurosport Group have also collaborated to increase the number of languages the event is broadcast in to 15, including Bulgarian, Czech, Danish, English, French, German, Swedish, Greek, Hungarian, Italian, Polish, Romanian, Russian, Serbian and Turkish. Eurosport Group will broadcast 23 matches, including 14 live games, from the ICC World Twenty20 held on April 30 to May 16. All games will also be available live and on-demand on Eurosport Player, Eurosport’s online pay-TV service.