Sydney – Broadcast Australia has become the first to broadcast three-dimensional television (3DTV) signals terrestrially over the air. This landmark 3D broadcast service launches a two-month trial undertaken by Nine Network Australia and SBS Corporation. The service will be turned-on progressively in seven major Australian cities over the next few weeks. As the major transmission partner in some of these cities, Broadcast Australia, working with TX Australia, will deliver to Australian fans up to 15 matches from the 2010 FIFA World Cup in South Africa, plus three rugby league matches from the 2010 State of Origin Series between NSW and Queensland, live in 3D – sponsored by electronics retailer Harvey Norman. The first live 3D TV broadcast will take place on 26 May, when the first State of Origin match is scheduled to be played in Sydney. This will be followed by two more State of Origin matches and up to 15 World Cup soccer matches until the trial ends in mid July. In the meantime, demonstration 3D content will be broadcast from Broadcast Australia’s Gore Hill site.