Kuala Lumpur – Rainbow Media, MEASAT Satellite Systems Sdn. Bhd. (MEASAT), and Ascent Media Pte. Ltd. have announced an agreement to distribute Sundance Channel and WE tv across the Asia-Pacific region via MEASAT-3a. The channels will be distributed in high and standard definition. This is the first time both brands will be made available in Asia. “Our collaboration with Rainbow Media dates back to 2007 when VOOM HD, the first HD channel on MEASAT-3, was launched in Asia. The addition of Sundance Channel and WE tv strengthens our position as the leader of HD channel distribution in the region,” said Terry Bleakley, vice president, commercial operations, MEASAT. Ascent Media will deliver a complete file-based workflow and fully automated playout system, operated in a shared network environment, and will provide the HD uplink to MEASAT-3a. Under the creative direction of Robert Redford, Sundance Channel reaches more than 33 million subscribers in the US. The Sundance Channel schedule is highlighted with original series, Man Shops Globe and Lazy Environmentalist; the premiere limited series 100 Mile Challenge; the theatrical special film presentation, King Lear starring Academy-Award nominee, Sir Ian McKellen; and indie films like Theater of War starring Academy-Award-winning actors Meryl Streep and Kevin Kline. Available in nearly 74 million US households, WE tv (www.WEtv.com) is the premier source for women looking to satisfy their curiosity with fascinating, original stories and entertaining, informative content that is relevant to key stages of their lives. WE tv features such signature series as Bridezillas, Amazing Wedding Cakes, and The Locator.