Singapore – Singapore Telecommunications Ltd (SingTel) today announced that it has won the bid for the rights to the Barclays Premier League matches for three years commencing August 2010. These include rights for mio TV, as well as the Internet and mobile. SingTel has also secured the exclusive broadcast rights to a suite of sports networks and services from ESPN STAR Sports (ESS) starting from mid-2010. Three of the channels are ESPN, STAR Sports and STAR Cricket that are currently available on StarHub Digital Cable TV. ESPNEWS, a brand new 24-hours sports news channel, is planned to go ‘live’ on SingTel’s mio TV in November 2009. Statement says that the other exclusive sports services will be unveiled soon. Allen Lew, SingTel’s CEO Singapore appeased fears over cost impact to the consumer by saying that, “Football fans…. will not be charged more than what they are currently paying to their cable TV operator, while at the same time enjoying superior experience and convenience from our integrated platform offering.”