Indian telco Bharti Airtel has boosted the broadband speeds available to customers of its triple-play services. Customers of its IPTV service Digital TV Interactive – available in Delhi, Gurgaon and Noida – can now choose the new Magic@Home Freedom 1 MB package for INR 1,899 (US$ 40) per month, offering download speeds of up to 1 Mbps, and the Magic@Home Turbo package for INR 1,499, offering download speeds of 512 Kbps which gets doubled to 1 Mbps at night. According to Vikas Singh, chief marketing officer of Telemedia Services at Bharti Airtel, the two new packages at 1 Mbps will open up new segments of the triple-play market, attracting heavy broadband users who will not only get the benefit of higher bandwidth but also experience the IPTV service. Singh added that the Magic@Home Freedom 1 MB and Magic@Home Turbo packages also mark their strategic intent of taking the triple-play services to yet untapped sections of the market. Bharti Airtel already offers two triple-play packages with broadband speeds of 256 Kbps and 384 Kbps in the Magic@Home Value and Magic@Home 384 packages, respectively.
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