Armoza Formats’ game show, Upgrade, offers people the opportunity to play to upgrade their belongings. Participants can upgrade their personal home appliances and furniture by correctly answering trivia questions. The show, however, has a catch – winning will give participants brand new prizes, but losing requires them to give up products they already own. Armoza describes Upgrade as “a new hybrid TV game show, mixing classic game show elements with the unexpected and hilarious aspects of ambush TV.”