Bangkok – True Corporation plc recorded strong EBITDA and EBITDA margin growth in the first quarter while service revenue also increased slightly despite the unfavorable macro environment. TrueMove’s recovery continued while TrueOnline and TrueVisions both grew year on year, although at a slower pace. True President and CEO Suphachai Chearavanont said, “This has been a positive quarter for True. Since the middle of last year we have successfully grown revenues, controlled costs and reduced interconnection charges. In addition, we have seen continued success within our convergence bundling packages despite the challenging economic environment. This has driven growth during Q1 in the TrueVisions and TrueMove post-paid subscriber base.” TrueOnline service revenue was 1.8% higher from a year earlier at Bt 6.6 billion driven by continued growth in broadband revenues which were up 11.8% YoY. Broadband subscribers grew at a steady pace to 641,000. Premium packages enjoyed robust subscriber growth, creating an upward ARPU trend while expansion into key provincial markets will also help maintain broadband momentum. TrueVisions recorded 111,000 net additions in Q1 taking total subscribers to 1.58 million. Meanwhile, the rate of mass market subscribers upgrading to higher packages rose to 34% from 30% in Q4. Q109 service revenue increased 4.8% Y-on-Y to Bt 2.4 billion largely as a result of the larger subscriber base.