Hong Kong – Celestial Pictures has sealed an exclusive pay TV deal with Viasat Broadcasting UK Limited (Viasat) to broadcast Shaw Brothers Kung Fu movies in 15 territories across Russia, the CIS and the Baltic States, such as the Republic of Armenia, Georgia, Kyrgyzstan, the Republic of Lithuania , Russian Federation and Ukraine – to a combined population of over 200 million. The latest deal is a continuation of the partnership from the Viasat’s TV3 Slovenia deal featuring Shaw Brothers martial-arts films screened on pay TV in Central Europe. The deal also marks the first time these kung fu masterpieces will be available in Eurasia. “The distribution in Eurasia is a landmark deal for Celestial’s Shaw Brothers martial arts movies,” said Terry Mak, executive vice president, distribution and TV networks of Celestial Pictures. “Kung fu has always been a popular genre amongst global audiences, and we are delighted to premiere these masterpieces in Russia, the CIS, and the Baltic States.”
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