New Delhi – Bharti Airtel, India’s leading integrated telecom services provider, has launched Airtel digital TV based on a complete end-to-end system from technology partner NDS to secure, enable and enhance its direct-to-home (DTH) service. Bharti Airtel, in collaboration with NDS, has launched its DTH service with VideoGuard conditional access (CA), MediaHighway middleware and customised multi-lingual Electronic Programme Guide (EPG). NDS’ market-leading CA and DRM technology protects over 95.4 million digital devices around the world and secures service revenues of over $40 billion worldwide. Middleware from NDS has been deployed in over 98.7 million devices. Recently voted India’s most innovative company and ranked amongst the best performing companies in the world, Bharti Airtel is a pioneering force in the telecom sector. With an aggregated 80 million customers, India’s largest mobile operator is recognised for creating unique world-class products for the Indian market. N. Arjun, executive director, Bharti Telemedia said, “Over the years we have delighted millions of customers with our telecom services and now with Airtel digital TV, we plan to deliver a magical in-home entertainment experience to TV-viewers. DTH is the future of television in India and with Airtel digital TV we bring the best combination of latest technology and exciting content. With the support of our technology partner NDS, we look forward to providing superior, state-of-the-art services to our DTH service customers.”