Hong Kong – The roll-call for the CASBAA Convention 2008 in Hong Kong on October 28 – 30, has received a major boost. Global headliners Barry Diller (IAC), Bill Roedy (MTVNI), Roma Khanna (NBCU) and Darren Childs (BBC Worldwide Channels), will now be joined by the Asia Pacific pay-TV’s top leadership of converged carriers and content that includes Alexander Arena, group MD, NOW; Steve Marcopoto, president & MD, Turner Broadcasting System Asia Pacific; Terry Clontz, CEO, StarHub, Singapore; Shyue-Ching Lu, chairman, Chunghwa, Taiwan; Todd Miller, EVP & MD, Asia, Sony Pictures Television International; Rahadi Arsyad, president director, CEO, Telkomvision; Jonathan Spink, CEO, HBO Asia; Abe Peled, chairman, NDS; Mushtaq Malik, chairman, PEMRA; Tom Keaveny, EVP & MD, Discovery Asia Pacific; Rudy Tanoesoedibjo, CEO, Indovision; and Rob Gilby, SVP & MD, Disney-ABC International Television (Asia Pacific). Asia’s 280 million subscription television subscribers are served by more than 500 pay-TV networks scrambling to serve almost 100 pay-TV platforms and 3 billion consumers. During the Convention, there will be a back-to-basics debate for the Asia Pacific regional industry leaders to deconstruct the building blocks for revenue generating linear pay-TV services, including subscription and advertising.