Hong Kong – Sony Entertainment Television (SET) launches in Hong Kong on July 29 on now TV channel 514. Ricky Ow, senior vice – president and general manager of SPE Networks – Asia says, “We are excited to launch SET with our valued partner, now TV, and be the first pay – TV channel in Hong Kong to provide contemporary viewers with quality programming that plays prominence to female – driven content. SET programming has a strong focus on style, lifestyle and pop culture anchored by strong female leads. This unique SET entertainment formula will definitely indulge the mind and senses of today’s cosmopolitan urbanites.” Every month, SET viewers can expect brand new and exclusive shows in the genres of dramas, lifestyle reality, celebrity – driven variety shows and talk shows. This includes drama series like Cashmere Mafia from the creator of Sex and the City starring Lucy Liu; fashion – makeover series, Tim Gunn’s Guide to Style; lifestyle reality programs like Top Design, an interior – decorating competition series led by renowned US fashion designer Todd Oldham, as well as season two of cooking – competition reality series Top Chef; celebrity – driven variety shows like Spice Girls: Giving you Everything, and Pussycat Dolls: The Search for the Next Doll.
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