Hong Kong – Motion Picture Association (MPA) has promoted Michael C. Ellis to president and managing director of its Asia Pacific operations. Based MPA’s Asia Pacific HQ in Singapore, he reports to MPA president and COO Bob Pisano. Ellis is responsible for developing strategic approaches to address piracy and will promote MPA member companies’ commercial interests by securing greater copyright protection and market access throughout Asia Pacific. He manages operations in 14 countries, and is working with local law enforcement agencies and governments across the region and is a political representative for the MPA in Asia Pacific. Ellis served as an MPA executive in the region since 1999, and was a litigator with law firm Herbert Smith before that.