Paris – MIPTV featuring MILIA 2008, held from April 7-11, 2008, in Cannes will see advertisers and brands feature prominently in the conference and exhibition. Richard Dickson, senior vice president, worldwide marketing, media & entertainment, Mattel Brands, will deliver the Advertising Keynote to close Advertising & Media Day on April 8, and Rory Sutherland, vice chairman, Ogilvy Group, will give the opening speech of the Mobile Media day on April 9. Global advertising agencies and their subsidiaries and affiliates including TBWA, Havas Entertainment, Euro RSCG, WPP Group’s Ogilvy & Mather, OgilvyOne Worldwide, OgilvyAction and brands such as Dove, Nike, American Express, Fanta, Ford, BP and Kodak will also be represented at the event. Paul Johnson, director of the television division for Reed MIDEM, organizer of MIPTV, said, “The growth of advertising agencies and brands participating at MIPTV featuring MILIA 2008 reflects their sincere desire to join the entertainment content production and distribution players – at a development stage – as strategic partners.”