Singapore – Oracle is moving into solutions for media and entertainment companies in Asia Pacific. China’s language search engine company Baidu and Xinhua News Agency; India’s Amar Ujala and Tata Sky; and Indonesia’s Global TV are among Oracle’s latest clients in the region. Solutions that manage information and content assets, protect intellectual property rights, ensure information quality, manage projects, revenues and financials, as well as reduce infrastructure costs are also used by the likes of HarperCollins Publishers, Home Box Office, Lucasfilm and Warner Music Group. “As boundaries blur and non-traditional players enter the media and entertainment market, a SOA-based IT architecture will ensure flexible, robust and scalable business-IT solutions,” said Christopher Khouri, Industry Analyst, Media and Broadcast Technology, Datamonitor. Khor Cheng Kian, Industry Director, Communications, Media and Utilities, Oracle Asia Pacific said, “Each media and entertainment company is unique, yet all are looking to their software partners to provide the technological infrastructure and applications to meet their evolving business requirements.” “With all the change happening in our business, we needed an infrastructure that could support the flexibility and scalability required of our increasingly diverse and complicated business models,” said Michael Gabriel, HBO’s Chief Information Officer.