Hong Kong – The online display advertising market in China jumped by 14% in the third quarter of 2007, reaching RMB 2.6 billion ($US348 million), with total online ad revenues for the year to date topping $885 million. That’s according to the latest AdRelevance report from Nielsen Online, which tracks and analyses online advertising, industry trends, advertiser activities and campaigns. The online display ad market was worth $228 million in the first quarter and $308.2 million in the second quarter, and, in September alone, it peaked at $134 million. Sail Ma, Analytic & Research Director, Nielsen Online, Greater China and Southeast Asia, expects the market to surge to $402.4 million in the fourth quarter. Ma added, “The online advertising market in China is booming and catching up fast with advertising in traditional media. Judging by its current growth rate, we anticipate that the year will finish not only achieving double-digit growth in online advertising, but also reaching RMB 10 billion ($US1.34 billion) in value terms.”