Singapore – Graham Kill, CEO of content security provider Irdeto, has relocated from Amsterdam to the company’s Beijing office. His role will not change but his move is the next step in a strategic plan to make Irdeto ready for a future where the emerging markets are more on a par with the more mature markets of Western Europe and North America. Irdeto originally designated Beijing as its APAC regional headquarters in 1998. Now, Irdeto’s Beijing office will not only be the centre for its Chinese operations and APAC regional headquarters with their respective management and teams, but also a base for part of Irdeto’s corporate management. “The Asian region is already a strong market for Irdeto contributing to about 30% of our revenue last year. Structurally, we want to move away from the traditional concept of a single headquarters and be even more representative of the markets and customers we serve by changing the way we operate to be more balanced between East and West, ” Kill said.