Cartoon Network Enterprises (CNE), consumer products division of Cartoon Network, has appointed BrandElite Licensing Ltd as its exclusive licensing partner in Greater China to make further inroads into the $US800 billion retail industry. BrandElite Licensing Ltd will be CNE’s licensing representative for Cartoon Network’s brands including Ben 10, The Powerpuff Girls and The Powerpuff Girls Z. The company will develop promotional licensing and consumer products as well as explore opportunities to create Cartoon Network-branded consumer goods such as apparel, stationery, fashion accessories, sporting goods, home furnishings, gifts and novelties. Identifying China as a priority market, CNE hopes to leverage on BrandElite’s licensing and retail development expertise to strengthen its presence and to facilitate execution of long-term licensing and brand development plan.