March 1, 2016
By Cheryl Soh
According to We Are Social’s insight on Digital, Social & Mobile in APAC in 2015, 1,436 million of the total population of 4,026 million are active internet users, and 1,088 million are active social media users. No argument here, digital media is most definitely an important part of today’s media landscape.
Inspiring global fans with digital lifestyle, innovation and entrepreneurship stories, Tech Storm is fast becoming an international digital destination. Tech Storm’s business model is oriented towards enabling more growth and value for its operators, advertisers and brands they serve and fan communities that they help grow. The business monetizes by generating more subscriber growth for their operators, and providing a full 360 content experience and integrated engagement for brands and advertisers looking to connect with a global community of tech loving fans.
Soft launched in December 2014, Tech Storm is established as the platform to connect technology loving fans with the latest tech infotainment, seeding a new cluster of tech start-up ideas. But what does this all mean for the TV industry?
“We are collaborating with both broadcasters and operators on a variety of different partnership models from carrying Tech Storm as a channel on their platforms; be it linear, IPTV, OTT or mobile,” she adds.
“Technology is an important driver and enabler for a richer content experience. If the stakeholders in the media industry come together to collaborate, we can be even stronger and emerge as true winners in the current digital era.
“Tech Storm has enormous learning and data points on the trends, habits and interests of the digital millennials through our content engagement and rapid iterations, and by challenging the paradigms of known content engagement common to other media companies,” she says.