May 30, 2013
By Nur Mirrah
Singapore – MediaCorp Pte Ltd has announced that it has taken a majority stake in Cubinet Interactive (MSC) Sdn Bhd, a Kuala Lumpur-based digital games publisher. Started in 2006, Cubinet has a base of mainly young adult gamers in Malaysia, Singapore, Thailand, Philippines and Vietnam. It offers an online point-based redemption system and has even gone into online comics. Cubinet also offers an online point-based redemption system (CubiBonus), casual platform games (CubiGames) and an online comic portal (Comixo).
MediaCorp CEO Shaun Seow says, “Our investment in Cubinet rides on the burgeoning MMO and casual games market in Asia, but it goes beyond that. It’s a strategic fit with our outreach to youths, who spend a lot of time online. Cubinet’s reach provides a regional audience for our youth-oriented services. In turn, MediaCorp is keen to see how for example, Cubinet’s content could be turned into popular TV shows. The possibilities are endless.”