Singapore/London – The BBC announced that BBC World News and BBC.com will launch a new brand positioning and major global marketing campaign titled “Live the Story” today. The activity will include television, press, online, radio, Out of Home and experiential media. The campaign will span consumer and trade media with particular focus on Germany, Singapore, Hong Kong and additional activity across other European markets and the U.S. According to BBC, the campaign focuses on … [Read more...] about BBC World News and BBC.com launch “Live the Story” global marketing campaign
Yalda Hakim
BBC World News names Linda Yueh as Chief Business Correspondent
Singapore/London – BBC World News has appointed Linda Yueh as Chief Business Correspondent, a new position based in Singapore. Yueh will travel extensively throughout Asia and globally to cover the main economics and business news stories. In addition to reporting across BBC outlets on TV, radio and online, she will host her own weekly business programme that will provide expert commentary and insight into business, political and macro-economic trends. Jon Zilkha, Head of the BBC Business … [Read more...] about BBC World News names Linda Yueh as Chief Business Correspondent