Audience Measurement systems worldwide have been evolving to meet the emerging needs of the industry. Rapid advancements in technology are re-shaping both the distribution as well as the consumption of content. These changes are not only country-specific but have a global impact, given the true nature of digital media.   BARC (India), Médiamétrie (France), Numeris (Canada) and Video Research (Japan) will collaborate on future audience measurement initiatives including the development … [Read more...] about Four Media Measurement Bodies form The Measurement Of Media Audiences