Singapore– Ooyala is now the ad delivery provider for Voot, a new over-the-top (OTT) service from Viacom18. A joint venture between Viacom Inc. and the Network18 Group, Viacom18 is one of the fastest growing entertainment networks in India. The company is using Ooyala Pulse to manage and deliver video ad campaigns across its new mobile app and desktop experience. By moving its entire video library, including content from COLORS, MTV and Nickelodeon, to its new OTT service, Viacom18 now has a … [Read more...] about Viacom18 Chooses Ooyala
Viacom18
New head at Viacom18
Mumbai- Viacom18 has announced Saugato Bhowmik’s appointment as the Head of its Integrated Network Solutions (INS) business unit. INS has been instrumental in developing brand solutions for consumers and live properties across music and entertainment genres. Saugato takes on the baton from Jaideep Singh who will be moving on from the organization. Along with this new role, Saugato will continue to head the Consumer Products business line at Viacom18. … [Read more...] about New head at Viacom18
Viacom18 enhances VOOT
India- Viacom18 has announced the launch of its marketing blitzkrieg for its digital VOD service VOOT. In a massive push, VOOT will unleash a national marketing campaign with a special focus on the top six markets of Delhi, Mumbai, Bangalore, Kolkata, Hyderabad and Ahmedabad. The campaign has been launched with the objective of making VOOT a preferred destination for quality entertainment content consumption through over the top services. With over 17,000 hours of programming (across … [Read more...] about Viacom18 enhances VOOT
Viacom18 dials up regional play
In a major move to dial up its already strong presence in the regional GEC play, COLORS announced the launch of its HD feed for three of its regional general entertainment channels - COLORS Kannada, COLORS Marathi and COLORS Bangla. … [Read more...] about Viacom18 dials up regional play
Viacom18 re-shuffle
India - Viacom18 announced the appointment of Narayan Ranjan to a new and strategic role of Chief of Staff - Viacom18. In his new role, Ranjan will be responsible for mergers & acquisitions, internal audits, internal control as well as administration. Soumen Ray has also been promoted to Chief Financial Officer of the company. Soumen joined as the Deputy CFO at Viacom18 in 2013 and has played a pivotal role in the company’s growth trajectory. … [Read more...] about Viacom18 re-shuffle
Viacom18 launches VOOT
India - Viacom18 launched its digital VOD platform VOOT. VOOT will be an advertising-led VOD platform and will be available for free on mobile platforms and the web. A first for an Indian OTT player, VOOT has launched with the largest slate of original content. VOOT Originals will roll out shows in both long and short formats across genres like comedy and drama. Furthermore, Viacom18 will move its entire content library, including COLORS, MTV and Nick, to be digitally available only on … [Read more...] about Viacom18 launches VOOT
