EDINBURGH – TVSquared, industry professional for TV performance analytics and optimisation, has announced the opening of TVSquared Japan. The Tokyo-based offices will provide on-the-ground support for the world’s third-largest advertising market. TV ad spend is expected to reach more than $15 billion this year in Japan, and continue to increase through the 2020 Summer Olympics in Tokyo.   Localised for the Japanese market, TVSquared’s ADvantage platform measures the impact of TV spots … [Read more...] about TVSquared opens Japan offices to support fast-growing customer region