A third (34 percent) of Southeast Asian viewers are now streaming over-the-top (OTT), according to a new study by The Trade Desk (NASDAQ: TTD). The research also shows that the region welcomed 20 million new OTT viewers in the past year. There are now 200 million users who stream 9.7 billion hours’ worth of OTT content per month, an increase of 22 percent in OTT consumption over the past year. This is further indication that OTT services are meeting consumer demand for professionally-produced TV … [Read more...] about The Trade Desk study finds Southeast Asia moving towards a new model of TV consumption