India – The Telecom Regulatory Authority of India (TRAI) has announced a new Tariff Order and Interconnection Regulations for the digital cable TV systems in the country. As per the regulation, all channels (pay and free-to air) will now be offered on a-la-carte basis to subscribers. There will be a Basic Service Tier (BST) consisting of a minimum of 100 free-to air (FTA) channels, comprising at least five channels of each genre – news and current affairs, infotainment, sports, kids, … [Read more...] about TRAI announces digital TV tariff structure in India
TRAI
India: TRAI comes down hard on TV advertising
In March 2012, the Telecom Regulatory Authority of India (TRAI) released a consultation paper that not just restricts the amount of commercial airtime on Pay and Free-TV, but also determines the way and form advertisements should appear. In the consultation paper entitled “Issues Related to Advertisements in TV Channels,” TRAI made the following stipulations: Regulation on TV advertising for Free-TV and Pay-TV Total commercial airtime per hour must not exceed 12 minutes, (with 10 … [Read more...] about India: TRAI comes down hard on TV advertising
India’s TRAI comes down hard on TV advertising
India’s TRAI comes down hard on TV advertising TV Asia Plus summarises the key changes regarding the insertion of advertisements for Pay and Free-TV in India, as a result of changes implemented by TRAI. The Telecom Regulatory Authority of India (TRAI) has released a consultation paper that not just restricts the amount of commercial airtime on Pay and Free-TV but also determines the way and form commercials appear on television screens by way of scrolls and tickers. In a 33-page … [Read more...] about India’s TRAI comes down hard on TV advertising
