London – The role of Big Data in the TV world is causing ripple effects around the industry. Companies are offering more subscription-based and registration services and collecting vast amounts of data about audiences and users. However most of the potential is still going unused. These are some of the key findings in a new paper from GfK, the trusted source of relevant market research and consumer information. ‘Big Questions, Big Answers: Will harnessing smart data for audience … [Read more...] about Big Data in the TV world
Tom Weiss
GfK becomes majority shareholder in Genius Digital
Nuremberg/London – Following a further round of investment, GfK announced on May 28 that it has become the majority shareholder in Genius Digital, the specialist in capturing, analysing and applying viewer data for the TV industry. The current engagement continues the strategic partnership established in September 2013. This investment will help GfK to better meet the increasingly complex analysis needs of pay-TV operators by enriching its powerful audience measurement solutions with … [Read more...] about GfK becomes majority shareholder in Genius Digital