Global Agency is set to introduce its new original music competition format, “The Mashup,” to the European market with its European Premiere at MIP London. The launch follows the format’s highly anticipated unveiling to the global industry in the United States. The exclusive screening will take place on Monday, February 23, from 10:30 at the Turing Theatre IET London. After generating strong interest among broadcasters, producers, and platform executives in the US, “The Mashup” now heads to … [Read more...] about The Mashup to Make Its European Premiere at MIP London Following Strong US Industry Buzz
The Mashup
Global Agency Unveils its newest original format The Mashup
Global Agency proudly presents the World Premiere of its newest original format, “The Mashup,” at the Realscreen Summit in Miami. The exclusive screening took place last Tuesday, February 3. “The Mashup” is a thrilling new music competition where duos merge two contrasting songs into one unforgettable live performance, blending genres, eras, and styles in bold and unexpected ways A genre wheel twist pushes contestants’ versatility and creativity to the limit, while a dynamic, interactive stage … [Read more...] about Global Agency Unveils its newest original format The Mashup
