Hong Kong - The Cable & Satellite Broadcasting Association of Asia (CASBAA) has announced the appointment of the Singapore-based international media consulting company P1 to lead the Association's advertising initiative, the Asia TV Advertising Coalition (ATAC), effective immediately. P1 was founded by Peter Bullard to provide advisory services to media owners, content companies and those in related fields and industries. The company specialises in helping to identify and develop growth … [Read more...] about Bullard joins ATAC team