Singapore - MediaCorp and mobile service provider M1 are partnering to launch a consumer trial for a mobile TV service in Singapore. Based on the Digital Video Broadcasting - Handheld (DVBH) technology, the trial service is planned for a mid-2008 launch, subject to regulatory approval. An invitation to tender has been issued to vendors to submit proposals for mobile TV infrastructure and devices, including a trial service. The proposed service follows the Memorandum of Understanding signed … [Read more...] about MediaCorp and M1 to offer mobile TV trial service in 2008
Technology
SPE Networks-Asia names Jack Lim as VP, Ad Sales & Marketing, ups Gregory Ho as VP & GM, Animax Asia
Singapore – SPE Networks-Asia in expanding from two to six channel brands including AXN Asia, Animax Asia, Sony Entertainment Television (SET), AXN Beyond, PIX and PIX Thriller, has announced changes to its senior management. Jack Lim has been appointed as Vice President, Advertising Sales and Marketing to be responsible for ad sales revenue growth, replacing Gregory Ho who has been upped to Vice President and General Manager, Animax Asia. Lim will drive advertising and sponsorship revenue … [Read more...] about SPE Networks-Asia names Jack Lim as VP, Ad Sales & Marketing, ups Gregory Ho as VP & GM, Animax Asia
Hong Kong goes digital
Hong Kong - Digital broadcasting has commenced in Hong Kong with digital terrestrial television (DTT) services officially launched by free-to-air broadcasters Television Broadcasts Ltd. (TVB) and Asia Television Ltd. (ATV) on Dec 31, 2007. The initial launch serves up to half of Hong Kong's population, covering areas in Kowloon, north Hong Kong Island, part of Sha Tin and east Lantau Island. ATV and TVB are simulcasting their existing four TV channels in digital format, and will launch new free … [Read more...] about Hong Kong goes digital
Eu Yan Sang launches integrated marketing campaign on NGC
Singapore - Eu Yan Sang, a company specializing in traditional Chinese medicine (TCM) has launched an integrated marketing campaign on National Geographic Channel to showcase the heritage of TCM and the secrets behind the ancient practice. The on-air campaign on National Geographic Channel potentially reaches 6 million households across Asia, Australia and New Zealand. Vignettes have been produced to tell the story of the historic development of TCM. Tracing the evolution of the Eu Yan Sang … [Read more...] about Eu Yan Sang launches integrated marketing campaign on NGC
Soundbuzz and Exploit Technologies offer high fidelity music online
Singapore - Soundbuzz, an online and mobile music company, has launched Asia's first online store to offer high fidelity songs with technology support from Exploit Technologies. The store utilizes the Scalable-to-Lossless (SLS) technology to allow consumers to purchase a standard quality song, and then 'top up' to receive a high audio fidelity (lossless) version of the song at a later date. Consumers can also synchronize the purchased music to mobile handsets. Standard quality files (256 kbps) … [Read more...] about Soundbuzz and Exploit Technologies offer high fidelity music online
Hong Kong goes digital
Hong Kong - Digital broadcasting has commenced in Hong Kong with digital terrestrial television (DTT) service officially launched by free-to-air broadcasters Television Broadcasts Ltd. (TVB) and Asia Television Ltd. (ATV) on 31 Dec 2007. Hong Kong SAR’s Chief Executive Donald Tsang, Secretary for Commerce & Economic Development Frederick Ma, Permanent Secretary for Commerce & Economic Development Rita Lau and representatives of Hong Kong's two TV stations officiated the launch. The initial … [Read more...] about Hong Kong goes digital
