Singapore - The Amazing Race Asia (TARA) Season 4, which concluded in December, took SPE Networks - Asia's flagship action and adventure channel AXN to the no. 1 spot in its timeslot ratings among international channels in the region. AXN's 13-episode original production is the fourth edition of the Asian adaptation of the multiple Emmy-award winning The Amazing Race reality contest format. The latest series not only topped ratings across Asia, but continued to draw in old and new fans alike, … [Read more...] about The Amazing Race Asia Season 4 tops in Asian TV
TARA
Asia races on
Why has it been chosen as a case study? The Amazing Race Asia is Asia’s most ambitious TV production and has enjoyed tremendous success with more than 34 million viewers tuning in across Asia for the three seasons thus far. This multi-million dollar project was honored the “Best Adaptation of an Existing Format” at the Asian Television Awards in 2008 and 2009. The Amazing Race Asia also received an International Emmy nomination in the “Non-Scripted Entertainment” … [Read more...] about Asia races on