BBC Worldwide has announced it is restructuring its advertising sales arm. Under the restructure, BBC Worldwide's ad funded media assets will be partially decentralised as its wholly owned local channel businesses are migrated into the company's regions, and it moves these businesses into regional P&Ls. The units that will remain centralised and based out of London are global advertising sales for BBC World News, BBC.com and BBC World Service, and for external clients such as Lonely Planet … [Read more...] about BBC Worldwide announces changes to advertising sales
Sunita Rajan
BBC Advertising Asia appoints new Senior Vice President
BBC Worldwide announced the promotion of Sunita Rajan to Senior Vice President, BBC Advertising, Asia. Rajan will become part of BBC Worldwide’s senior management team. Her new Asia-wide remit includes overseeing all advertising activity across BBC Worldwide' commercial businesses on multiple platforms. These platforms include television, online and mobile products such as World News, BBC.com, Worldwide Channels, Lonely Planet and BBC Mobile. They come under BBC Advertising, the newly … [Read more...] about BBC Advertising Asia appoints new Senior Vice President