BBC Worldwide announced the promotion of Sunita Rajan to Senior Vice President, BBC Advertising, Asia. Rajan will become part of BBC Worldwide’s senior management team. Her new Asia-wide remit includes overseeing all advertising activity across BBC Worldwide’ commercial businesses on multiple platforms. These platforms include television, online and mobile products such as World News,, Worldwide Channels, Lonely Planet and BBC Mobile. They come under BBC Advertising, the newly launched bespoke internal sales house for all wholly owned and operated BBC assets. Formerly Vice President of Ad Sales, Asia for BBC Worldwide Channels, Rajan continues to report to Chris Dobson and remains based in Singapore.