WildBrain, a global leader in kids’ and family entertainment, is growing the profile of its beloved brands Teletubbies, Strawberry Shortcake and Caillou in China with a varied slate of content distribution deals in the region. As part of the expanding presence of the Teletubbies in the Chinese market, Tinky Winky, Dipsy, Laa-Laa and Po were invited to perform on China’s national broadcaster CCTV’s International Children’s Day gala on June 1. Broadcast nationwide, the gala celebrated childhood … [Read more...] about WildBrain inks new content distribution deals in China
Strawberry Shortcake
Wildbrain CPLG announces expansion into the Asia Pacific region
WildBrain CPLG, a world-leading entertainment, sport and brand licensing agency, is continuing to strengthen its global footprint with expansion across the Asia Pacific (APAC) region and the launch of new dedicated offices in Singapore, Taipei and Seoul. Additionally, the licensing team who are part of WildBrain’s existing Shanghai operations will be expanded and renamed WildBrain CPLG China. The new and existing operations will service the entire APAC region across approximately a dozen … [Read more...] about Wildbrain CPLG announces expansion into the Asia Pacific region
DHX Media and Tencent collaborates
HALIFAX, NS – DHX Media (or the “Company”), a leading global children’s content and brands company, has licensed more than 450 half-hours of children’s content to Tencent, a leading provider of internet value-added services, such as entertainment and social media, in China. In this multi-year deal, DHX Media’s new Teletubbies and Inspector Gadget series, as well as Twirlywoos, Super WHY!, Animal Mechanicals, and – on an exclusive basis – classic Strawberry Shortcake, are some of the popular … [Read more...] about DHX Media and Tencent collaborates
McDonald’s offers Strawberry Shortcake Happy Meal
American Greetings Properties (AGP) and MediaLink, AGP’s licensing agent in Asia, have teamed up with McDonald’s to launch a Strawberry Shortcake kids’ Happy Meal promotion throughout Asia. McDonald’s began rolling out its Strawberry Shortcake premiums on August 9 in Malaysia and Brunei, and from October will continue through January 17, 2013, at participating restaurant locations in Indonesia, the Philippines, Thailand, Singapore, Hong Kong and Macau. The fast food … [Read more...] about McDonald’s offers Strawberry Shortcake Happy Meal
