Technological innovation and shifts in viewing behaviour have led to a massive boom in the OTT market in the last decade. A report from Juniper Research concludes that the number of active on-demand subscriptions will increase by 65% from 2020 to 2025. The market is extremely fast moving and if video providers want to stay competitive, they need to look ahead at what to focus on next. Here we outline the key features we think will be crucial for OTT in the years ahead. In-car … [Read more...] about 5 Crucial features OTT providers will need in the coming years