JW Player, the leading video software and data insights platform, announced the company has been awarded patent number US11,102,546 by the United States Patent and Trademark Office (USPTO) for its real-time viewability technology. The technology provides advertisers with an unprecedented degree of certainty on whether an ad will be viewable before they place a bid, optimizing ad spend and opening valuable new inventory that would otherwise be excluded from campaigns due to historically low … [Read more...] about JW Player secures new US patent for real-time ad viewability technology