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Prudence Foundation

“Cha-Ching” initiative teams up with kid influencers to connect with young audience

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HONG KONG – Prudence Foundation, the community investment arm of Prudential Corporation Asia, and Turner's Cartoon Network have turned to the next generation of Asian kids to provide inspiration for a new music video of Cha-Ching Money Smart Kids, the globally recognised and award-winning financial literacy programme that's now in its eighth year.   Following a regional search for the most talented kids on TV, online and social media, six young individuals were identified to lend … [Read more...] about “Cha-Ching” initiative teams up with kid influencers to connect with young audience

Prudence launches Cha-Ching card

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Bangkok– Prudence Foundation and Turner Broadcasting have announced the launched of Cha-Ching Boomerang Kids’ Card, building on their five-year partnership. The Kids’ Card aims to reach Thai kids and families with financial literacy education, enabling a hands-on experience of Cha-Ching’s core messages on ‘Earn, Save, Spend and Donate’. The card entitles kids to qualify for unique discounts and retail deals. It is free for kids to register and about 200,000 … [Read more...] about Prudence launches Cha-Ching card

Prudence Foundation and NGC launch “Safe Steps” in Asia

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Hong Kong – Prudence Foundation, the regional charitable arm of Prudential Corporation Asia, announced on May 22 it has teamed up with international boxing champion and humanitarian Manny Pacquiao, together with National Geographic Channel, part of the FOX International Channels (FIC) network, to launch Safe Steps. The first-of-its-kind pan-Asian public service initiative, Safe Steps seeks to enhance disaster preparedness and awareness in the region through the … [Read more...] about Prudence Foundation and NGC launch “Safe Steps” in Asia